One of the keys to getting noticed online is having great search engine placement. While some of the most important parts to SEO (Search Engine Optimization) are keywords and relevant content; another extremely effective means to getting great placement is by having great incoming links to your site. There are a number of different ways to get incoming links (commenting on blogs, one-way links, etc…) but one great way that has helped me personally is through link exchanges. The concept is simple – you link to someone else’s site and they link back to yours. Having great incoming links has helped me get to the first page of results for many photographer related engine searches.

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